In March 2024, a ‘Bucket Battle broke out between Canadian Tire and other competitors. In true Canadian fashion, these 3 companies began a friendly yet passive-aggressive rivalry on social between each company’s bucket (yes, a plastic utility bucket) posting increasingly ridiculous content in a back-and-forth brawl to prove whose bucket reigns supreme. In the latest exchange, we created a bucket hat in honour of the bucket that ‘wears many hats,’ and so the OG Bucket Hat was born. A teasing reminder to the competition, that our bucket came first, and will stay first.
