Christmas is famous for its traditions and repetition, but that's only half of what makes the experience feel so magical. Because the truth is within all the tradition, there's always something new that makes each year's Christmas feel that much more special and memorable.
Canadian Tire isn't just Canada's Christmas Store, it's also a store strongly associated with 'firsts'. Pairing these two truths together took us to the campaign idea of "For Every Christmas First, There's Canadian Tire" showcasing all the ways Canadian Tire makes magic Christmas firsts.
