Discounts have never been more important to Canadians. As the cost-of-living continues to increase, the primary way Canadians are saving money is by shopping for items on sale. Canadian Tire knows how important deals are to Canadians, which is why they put over 1000 items on sale across every single week, across every single category.
With this in mind, we set out to put our sale products on the pedestal they deserve, and create a spot that not only showcased the quality and breadth of products on sale, but that also used humour to capture hearts and minds of Canadians.
